Integrating cofounders Regan and Kasey into their work was paramount in our creative process. Under the direction of Free Afternoon™ with Sara Schultz and Rachel Seifert, the creative team developed styled and captured the BPC™ cofounders as a true extension of their work. Three core projects were our initial focus: a residential home on scenic Lake Okoboji, IO and two boutique commercial spaces in the Twin Cities, MN. All three projects embody a completely unique design style that needed to translate into the imagery created.

Hiring Regan and Kasey for any architectural and interior design process ensures a highly-intimate and white-glove experience, so we captured them centrally throughout their work to help their client get a clear understanding for the pulse of their process. From wardrobe styling that mirrored the interior aesthetic they created for the corresponding spaces to pacing and music selection for highlight videos, everything was highly curated to feel like BPC™.